Marketing museums

Gary Lewi from the Museum of American Armor in the US reflects on the assistance military museums receive from his country’s government

D-Day Conneaut in Ohio attracts as many as 40,000 visitors each year WW2 ARMOR
Wyoming Governor Mark Gordon and First Lady Jenny Gordon greeted a Blackhawk crew as they exited a helicopter at the grand opening of The National Museum of Military Vehicles in Dubois, Wyoming

Across the United States, government funded tourism campaigns consistently showcase mainstream museums that create compelling destinations to attract tourists. But what of military museums that typically present armour within a context of history, world events, and individual valour? The answer is not as straight forward.

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